Dharini Balasubramanian

A passionate marketing professional with expertise in B2B demand generation, sales assist campaigns, and end-to-end lead flow optimization. Specialized in leveraging AI, automation, and MarTech to streamline processes, enhance client enablement, and maximize efficiency. Skilled in designing and executing omni-channel engagement strategies spanning events, influencer partnerships, product and brand activations, and digital channels. Experienced in data-driven storytelling—using analytics to refine campaign strategies, boost brand awareness, improve lead conversions, and accelerate ARR. Adept at brand management and uncovering consumer insights through digital and social analytics, while optimizing marketing performance through platforms like Salesforce, HubSpot, 6sense, and automation tools.