Charlotte Obando

I am a strategic communications and marketing consultant with over 15 years of international experience helping organizations build strong brands, launch products, and execute high-impact campaigns.

I currently serve as Agency Director at ZIA Creative Network, where I lead multidisciplinary teams delivering branding, marketing, communications, digital, and creative production projects for government entities, corporations, and cultural organizations. 

My career spans Canada, the UAE, and the Philippines, working with diverse teams and stakeholders across industries including government, healthcare, technology, events, and media. This global experience has shaped my ability to develop clear strategies, manage complex projects, and lead teams toward successful execution.

I specialize in projects that require both strategic thinking and hands-on execution, particularly those that involve building initiatives from the ground up.

Examples of work I frequently lead include:

•       Brand identity development — from discovery workshops and concept creation to visual identity, messaging, and full brand rollout

•       Integrated marketing campaigns — strategy, creative concepts, campaign messaging, design direction, and execution

•       Website strategy and development planning — site architecture, content strategy, UX layout planning, content writing, and project management for development teams

•       Event and experiential campaigns — concept development, logistics planning, vendor management, and execution

•       Proposal and presentation development — writing, structuring, design, and layout for high-stakes client pitches and strategic presentations

•       Content and copywriting — marketing campaigns, websites, reports, and executive communications

•       Creative project management — coordinating multidisciplinary teams to deliver projects on time and at a high standard

My approach combines strategy, storytelling, and structured project execution. I enjoy collaborating with organizations that want to build meaningful brands, launch new initiatives, or communicate complex ideas in a clear and engaging way.

Clients appreciate my ability to bring together creative vision, structured planning, and strong communication to deliver polished, impactful results.