Melanie Modak

I’m a UX Designer and Brand Strategist with 10+ years of experience creating intuitive, user-centered digital experiences that connect products, brands, and people. I specialize in aligning user needs, business goals, and brand voice to deliver experiences that are not only usable—but memorable.

My expertise spans UX/UI design, brand strategy, copywriting, and social media strategy, enabling me to craft cohesive experiences across every touchpoint. From user research, wireframing, interaction design, and usability testing to messaging frameworks, content strategy, and platform-specific social campaigns, I bring both strategic thinking and hands-on execution to every project. I’m highly proficient in tools like Figma, Adobe XD, and rapid prototyping platforms, and I work closely with cross-functional teams to deliver scalable, impact-driven solutions.

I’ve worked with Parks Canada and Spotify, contributing to initiatives that improved user engagement and brand consistency across digital platforms. One notable achievement includes leading a cross-functional redesign that resulted in a 28% increase in user engagement and a measurable lift in content discoverability, reinforcing the power of thoughtful UX combined with strong brand storytelling.

Detail-oriented, strategic, and user-obsessed, I bring a thoughtful yet energetic approach to my work. I enjoy turning complexity into clarity, shaping brand narratives, and designing experiences that feel consistent, human, and purpose-driven—through design, words, and social presence alike.

Let’s collaborate to build experiences and brands your audience trusts, engages with, and remembers. Reach out if you’re ready to elevate your product, refine your message, or grow your digital presence.