Abdul Hannan Awan

About Me

I am a Performance Marketing and E-commerce Strategist with over 13 years of experience driving high-scale growth for brands across North America and international markets. My expertise lies at the intersection of data-driven advertising and user-centric design , allowing me to build full-funnel systems that don't just generate traffic, but maximize total LTV and ROAS.

Throughout my career, I have managed substantial monthly spends—up to $145K/mo—consistently achieving high-performing results like a 6.2x ROAS. I specialize in navigating the complexities of Meta Advantage+, granular CBO structures, and Google Ads to lower CPAs while maintaining lead quality. My background is deeply rooted in Conversion Rate Optimization (CRO); I leverage A/B testing, heat-mapping, and behavioral psychology to turn stagnant checkout flows into high-converting revenue engines.

Beyond the pixel, I am a builder of systems. I have a proven track record of architecting Marketing Automation workflows in HighLevel, HubSpot and Salesforce that accelerate lead-to-call times and automate the heavy lifting of CRM administration. Whether it’s owning a full E-commerce P&L or scaling offshore resources for 50+ global organizations , my focus remains on operational efficiency and measurable business impact.

Core Areas of Impact:

• Paid Media Scale: Expert in Meta, Google, and Amazon Sponsored Ads with a focus on creative testing and UGC hooks.

• Search Engine Authority: Technical SEO and content strategies that dominate rankings and drive inbound intent.

• UX/UI Strategy: Bridging the gap between aesthetics and performance using Figma and Adobe CC to ensure pixel-perfect, high-converting interfaces.

• Data Intelligence: Transforming complex GA4 and Looker Studio datasets into actionable growth roadmaps.

I thrive where technical MarTech meets creative business development. If you are looking to scale a brand through a sophisticated, automated, and ROI-focused digital ecosystem, let's connect