Amandeep Singh Virk

Turning complex consumer data into clear, actionable strategies that drive growth. With 6+ years in market research, advanced analytics, and business strategy, I help brands make confident product, marketing, and CX decisions.

What I deliver:

• Consumer research excellence: 300+ surveys designed and executed with a 25% higher response rate, informing multiple successful category launches.

• Actionable insights: U&A studies, brand tracking, segmentation, and pricing analysis that improved launch trial rates by 10–15%.

• Advanced analytics: Tableau dashboards, SPSS modeling, NPS analysis, A/B test design and evaluation; reduced go‑to‑market delays by 20% and increased digital engagement by 22%.

• Continuous feedback loops: In‑app programs capturing 10,000+ responses to guide product and UX strategy.

How I work:

• Business-first approach: Start with objectives, then design the right research framework to answer them.

• End-to-end ownership: From study design and instrument creation to analysis, visualization, and executive-ready storytelling.

• Impact focus: Clear recommendations, prioritized roadmaps, and measurable KPIs.

Core services:

• Consumer insights: U&A, concept tests, brand lift, brand tracking, segmentation, path-to-purchase, pricing.

• Analytics: KPI dashboards (Tableau/Excel), SPSS analysis, regression/conjoint, NPS and churn drivers, A/B testing.

• Strategy: Go-to-market plans, product launch optimization, audience strategy, messaging and positioning, CX improvements.

Selected outcomes:

• 3+ category launches informed by robust consumer research; accelerated timelines with KPI monitoring.

• Regional strategy inputs from live shopper interviews and activation insights in Canada.

Why partner with me:

• Proven track record across CPG, hospitality, and digital products.

• MBA (IIM Udaipur) with strong quantitative and storytelling skills.

• Skilled collaborator with cross-functional teams; recognized for customer-first leadership.

Let’s translate your data into competitive advantage—through research that’s rigorous, insights that are clear, and strategies that move the needle.